← Tulip
Tulip role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
No-code software that helps factories digitize frontline work with apps for operators, quality and production.
Who you'd be calling
Heads of operations, manufacturing excellence, digital transformation, quality and plant managers at manufacturers
Your opener
“Hi Dr. Becker, this is Alex from Tulip. We work with manufacturers who are trying to move their shop floor off paper and spreadsheets, and I wanted to ask how your plant handles that today. Do you have a minute?”
Problems you solve for them
- Factory work still runs on paper, spreadsheets and manual checklists
- Hard to track quality and production in real time
- Factory teams wait on IT or developers to build new tools
Discovery questions to ask
- How do operators on your shop floor record work and quality checks today?
- How long does it take to roll out a new process or digital tool across your plants?
- Who owns digital improvement projects in your operations, and what's on their list this year?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, plants are busy. When would be a better time this week for a short call?
“Not interested.”
→ Understood. Out of curiosity, is moving off paper or spreadsheets something your team is working on?
“We already use something for this.”
→ Good to know, many plants already run an MES or similar system. Where does it fall short, and are there gaps your team fills by hand?
“Just send me an email.”
→ Happy to. Which is more important to you right now, quality tracking or productivity, so I send the right information?
Competitors worth knowing
Siemens Opcenter, Rockwell Automation (Plex), Parsec
Interview tips for this company
- Learn a few plain manufacturing terms: shop floor, MES, operator, quality checks, and digital transformation.
- The role is based in Munich covering DACH and EMEA, so be ready to talk about why you want to sell to European manufacturers and your language skills.
Written from public information about Tulip to help you practice. Ask an insider what their role play looked like; it's the best prep there is.