← talentpluto
talentpluto role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps enterprise marketing teams track and improve how they show up in AI answers like ChatGPT.
Who you'd be calling
CMOs, heads of marketing, SEO and growth leads at enterprise and larger mid-market companies
Your opener
“Hi [Name], this is [Your Name]. I know I'm calling out of the blue. More buyers are asking ChatGPT and similar tools for recommendations, so I wanted to ask if you track whether your brand shows up in those answers.”
Problems you solve for them
- Customers now ask AI tools for recommendations, and brands don't know if they appear
- Traditional SEO tools don't show visibility inside AI answers
- Marketing teams can't prove or improve their share of AI-driven traffic
Discovery questions to ask
- Do you know how often your brand is mentioned when people ask AI tools about your category?
- Who owns SEO and search visibility on your team, and how do you measure it today?
- Have you seen traffic or leads change as AI search has grown?
Objections they'll throw at you
“I'm busy right now.”
→ Understood. I'll be fast. I'm just curious if AI search is on your radar this year. When could I grab 10 minutes?
“We're not interested.”
→ Fair enough. Can I ask if anyone on your team is looking at how AI tools describe your brand, or is that still an open question?
“We already use an SEO tool.”
→ Great, then you take search seriously. Most SEO tools were built for Google rankings. Does yours show where you appear in AI answers?
“Just send me an email.”
→ Sure. So it's useful, is your main goal to track brand mentions, drive more traffic, or beat a competitor in AI answers?
Competitors worth knowing
Profound
Interview tips for this company
- The profile mixes two descriptions: AI search visibility (GEO) and an AI sales intelligence platform, and the posting comes from a recruiting partner. Ask the recruiter exactly what the product does before you practice.
- Early-stage startups value curiosity and speed. Be ready to explain GEO in one plain sentence and show you've tried searching in ChatGPT yourself.
Written from public information about talentpluto to help you practice. Ask an insider what their role play looked like; it's the best prep there is.