← NinjaOne
NinjaOne role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that lets IT teams and MSPs monitor, manage, patch and secure all the computers in their company or client base.
Who you'd be calling
IT managers and directors at mid-size companies, and owners or technical leads at MSPs (managed service providers).
Your opener
“Hi [Name], this is [You] from NinjaOne. We help IT teams and MSPs manage and patch all their devices from one place. Do you have a minute to tell me how your team handles that today?”
Problems you solve for them
- Too many separate tools to manage laptops and servers
- Slow patching leaves devices vulnerable
- Small IT teams can't keep up with support requests
Discovery questions to ask
- What tools does your team use today to manage and patch devices?
- How much time does your team spend on patching and updates?
- How do you handle remote employees' laptops?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, IT never sleeps. Would a quick call tomorrow morning work better?
“We're not interested.”
→ Fair enough. Is your current setup working well, or is changing tools just not a priority?
“We already use an RMM tool.”
→ That's common. What do you like about it, and is there anything that's clunky or costs more than you'd like?
“Just send me an email.”
→ Happy to. What's the biggest headache in managing devices right now, so I send something relevant?
Competitors worth knowing
Datto RMM, ConnectWise, Atera, N-able
Interview tips for this company
- Learn the terms MSP, RMM, endpoint and patching, and be able to explain each in one sentence.
- NinjaOne's AE role does no prospecting, so the SDR owns booking meetings. Be ready to talk about how you hit a meeting quota.
Written from public information about NinjaOne to help you practice. Ask an insider what their role play looked like; it's the best prep there is.