← Braze
Braze role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps big brands send personalized push, email, SMS and in-app messages to their customers.
Who you'd be calling
VP/Director of Marketing, Head of CRM or Lifecycle, Retention Marketing Manager at large consumer brands (retail, apps, media, finance).
Your opener
“Hi [Name], this is [Your Name] from Braze. I know I'm calling out of the blue. I'm reaching out to people who run customer messaging, and I'm curious how you keep your emails and app messages feeling personal as you grow. Do you have 30 seconds?”
Problems you solve for them
- Messages feel generic, so customers ignore them or unsubscribe
- Marketing teams juggle many tools and can't see one customer journey
- Campaigns take too long to build and depend on engineers
- Hard to prove messaging drives repeat purchases and retention
Discovery questions to ask
- Which channels do you use today to reach customers: email, push, SMS, in-app?
- How long does it take your team to launch a new campaign from idea to send?
- How do you measure whether messaging is bringing customers back?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. I only want to know if personalizing messages across channels is something on your plate this year. Is there a better time later this week for a short chat?
“Not interested.”
→ No problem, I appreciate your honesty. Out of curiosity, is that because customer messaging is already working well, or just not a priority right now?
“We already use something for this.”
→ Good to hear you have a system in place. Lots of our customers started that way too. What do you wish it did better, so I know if it's worth a conversation?
“Just send me an email.”
→ Happy to. So I send you something useful and not generic, what's the one messaging challenge you'd most like to fix right now?
Competitors worth knowing
Iterable, Klaviyo, Salesforce Marketing Cloud, Adobe Marketo Engage
Interview tips for this company
- Learn the tagline 'Be Absolutely Engaging' and what BrazeAI means in plain terms: smarter, more personal messages.
- Practice the lingo: customer engagement, lifecycle marketing, push, in-app, churn and retention. Be ready to explain each in a sentence.
Written from public information about Braze to help you practice. Ask an insider what their role play looked like; it's the best prep there is.