← Baselayer
Baselayer role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Verifies that a business is real and flags fraud, so lenders can approve small businesses faster and safely.
Who you'd be calling
Heads of Risk, Fraud, Compliance and Underwriting at lenders, banks, fintechs and BaaS providers
Your opener
“Hi, this is Sam from Baselayer. I know I'm calling out of the blue. We help lenders confirm a business is real in seconds and catch fraud before they approve it. Do you have a quick minute?”
Problems you solve for them
- Fake or fraudulent businesses slip through onboarding and lending
- Manual business verification is slow and drives good applicants away
- Messy, scattered business data makes compliance reviews hard
Discovery questions to ask
- How does your team verify a business today when an application comes in?
- How much of that review is done by hand, and how long does it take?
- Have you run into fake or shell businesses getting through recently?
Objections they'll throw at you
“I'm swamped right now.”
→ No worries, I'll be brief. When is a better 10 minutes this week?
“We're not interested.”
→ Fair enough. Is business fraud just not a big issue for you, or is it already handled?
“We already have a vendor for KYB.”
→ That's good to hear. How well does it handle tricky cases like new businesses or sole proprietors, and would a second opinion help?
“Send me an email.”
→ Of course. So it's relevant, are you more worried about fraud or about slow approvals?
Competitors worth knowing
Middesk, Alloy, Socure
Interview tips for this company
- Learn what KYB (Know Your Business) means and how it differs from KYC (Know Your Customer).
- Know the pitch is helping small businesses get access to financial services, so mention both safety and speed.
Written from public information about Baselayer to help you practice. Ask an insider what their role play looked like; it's the best prep there is.