Business Development Representative
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At a glance
What you'd actually do: Work inbound leads and cold-call, email and message law firms to book demos for Lawmatics account executives.
Your game plan for this job
0 of 5 doneMost people just hit Apply. Do these first and you show up with someone on the inside.
- 1Pick 2–3 people at LawmaticsWe found 2 current reps: , 2 living near this job. SDRs reply the most; they were in your shoes recently. See them ↓
- 2Send a short, curious noteAsk about their experience, not for a referral. We write it for you, with the role and what Lawmatics sells.
- 3Have a 15-minute chatGood questions for this role:
- What does a normal day look like for you?
- How did you land the job? What stood out in your interviews?
- The posting mentions Salesforce, Salesloft, Gong, LinkedIn. How much of your day is in those tools?
- How is the team doing on quota? What separates the people who hit it?
- 4Apply, ideally with a referralIf the chat went well, ask if they'd refer you or point you to the hiring manager. Then apply and let them know so they can flag it.
- 5Prep for the role playSDR interviews almost always end in a mock cold call. Practice with the Lawmatics cheat sheet and the role-play guide.
Talk to someone at Lawmatics before you apply
A friendly message to a current rep is the best way to stand out. Ask about their experience, not for a referral.
- CRSales enablementCary RobertsonBusiness Development and Sales Enablement Manager📍 San Diego, California● Lives near this job (San Diego area)Confirmed at Lawmatics Oct 19
- MGCustomer successMckenna GuinnCustomer Success Specialist📍 San Diego, California● Lives near this job (San Diego area)Confirmed at Lawmatics Oct 19
"Lives near" uses the location on their public profile, not where they work from. From public search results. Is this you? Ask to be removed
Full job description
The Role
We’re building a small team of Business Development Representatives (BDRs) with the knowledge, passion, and skills to help us revolutionize the client-attorney relationship across the legal industry.
As a BDR at Lawmatics, you will be the first point of contact for potential customers, responsible for both managing inbound leads and building a strong outbound pipeline for our sales team.
This role requires on-site presence from Monday to Wednesday at our La Jolla, San Diego office, with the flexibility to work remotely on Thursday and Friday.
Your day-to-day responsibilities will include:
Prospecting:
Identify and research potential clients in the legal industry, leveraging tools like LinkedIn, Salesforce, Salesloft, Gong and more.
Outreach:
Engage prospects through cold calls, emails, social and video to introduce them to Lawmatics and qualify their needs.
Qualify Leads:
Understand prospects’ pain points and determine if Lawmatics is the right solution for their firm. Sell the value of our demo to generate qualified sales opportunities for our team of AEs.
Collaborate:
Partner closely with Account Executives to ensure a seamless transition of qualified leads and align strategies for achieving sales targets. Work closely with the marketing team to maximize the performance of our inbound and outbound campaigns.
Track & Optimize:
Use CRM tools (Salesforce) to track interactions, measure performance, and continually refine outreach strategies for better results.
What You’ll Bring
We’re looking for coachable individuals with a growth mindset who thrive in a fast-paced environment. Ideal candidates will have:
- Experience: 1-2 years in a sales, customer service, or BDR/SDR role (legal tech experience is a plus, but not required).
- Communication Skills: Excellent written and verbal communication, with the ability to build rapport quickly and convey value effectively.
- Gritty: A self-starter attitude, motivated by goals and resilient in the face of challenges.
- Tech-Savvy: Comfortable navigating CRM systems, sales tools, and other tech platforms.
- Cultural Add: We are building a winning culture with high energy, positivity and accountability as key attributes we value
San Diego pay range
$60,000—$80,000 USD
About Lawmatics
Lawmatics is the #1 CRM for law firms, supporting the entire client journey from first contact to trusted partnership. Firms use Lawmatics to streamline intake, automate tasks, run marketing campaigns, manage referrals, and track growth — all in one AI-powered platform that keeps business moving forward. To learn more, visit Lawmatics.com.
As an equal opportunity employer, we are proud to celebrate diversity and champion an inclusive workplace. No matter who you are, where you're from, who you love, how you think, or what you believe, all are encouraged to apply.