← Zgraph
Zgraph role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A Daytona Beach web design and digital marketing agency that builds websites, runs social media and generates leads for small businesses.
Who you'd be calling
Owners and managers of small local businesses (restaurants, contractors, salons, clinics, shops) with an outdated site or little online presence.
Your opener
“Hi [Name], this is [Your Name] with Zgraph, a web design and marketing studio down in Daytona Beach. I know I'm calling out of the blue. Do you have 30 seconds to hear why I called?”
Problems you solve for them
- Website looks old, is slow, or doesn't work well on phones
- Not enough new leads or calls coming from online
- No time to run social media or marketing alongside running the business
Discovery questions to ask
- Where do most of your new customers come from today?
- When did you last update your website, and how is it doing for you?
- Who handles your online marketing and social media right now?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it, I'll be quick. Would it be easier if I called back tomorrow morning, or is later this week better?
“Not interested.”
→ Fair enough, most owners I call say that at first. Can I ask just one thing: are you happy with how many leads your website brings in today?
“We already have a web guy or agency.”
→ That's great, glad you have someone. Would you be open to a free quick review of your site, just to see if there's anything extra worth looking at?
“Just send me an email.”
→ Happy to. So I send something useful, what's the one thing you'd most like to improve online: more calls, a better site, or social media?
Competitors worth knowing
Wix, Squarespace, GoDaddy
Interview tips for this company
- Know that agencies sell results (leads, calls), not pretty designs. Lead with business outcomes in your answers.
- Look up a few local Florida small business sites before the interview and be ready to name one thing you'd improve on each.
Written from public information about Zgraph to help you practice. Ask an insider what their role play looked like; it's the best prep there is.