← Ylopo
Ylopo role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI marketing and CRM software that finds and follows up with home buyers and sellers for real estate agents.
Who you'd be calling
Individual real estate agents, team leaders and brokerage owners or recruiters who want more leads and better follow-up.
Your opener
“Hi Pat, this is Alex from Ylopo. We help real estate agents find home buyers and sellers and follow up with them automatically. Do you have a minute to tell me how you're getting leads right now?”
Problems you solve for them
- Agents struggle to find a steady flow of buyers and sellers
- Leads go cold because follow-up is slow or inconsistent
- Running ads, websites and email takes time agents don't have
- Agents pay for several tools that don't work together
Discovery questions to ask
- Where do most of your leads come from today?
- What happens to a lead who isn't ready to buy for six months?
- How many tools do you use for ads, your CRM and follow-up?
Objections they'll throw at you
“I'm busy right now.”
→ I know, you're probably with clients. I'll be quick. When's a better time to chat for five minutes, maybe this evening or tomorrow?
“We're not interested.”
→ Totally fine. Can I ask how you're getting new leads these days? If it's going great, I'll let you go.
“We already use something for this.”
→ Good, so you're already investing in growth. What do you like about it, and what do you wish it did better?
“Just send me an email.”
→ Sure. Are you more focused on finding new leads or following up with the ones you already have?
Competitors worth knowing
Real Geeks, kvCORE
Interview tips for this company
- Learn how agents work: commission only, lead hungry, always on the move. Use a short, friendly, no-jargon style.
- Know the real estate basics: buyer vs seller leads, a CRM, a brokerage, and a team lead.
Written from public information about Ylopo to help you practice. Ask an insider what their role play looked like; it's the best prep there is.