← Writer
Writer role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An enterprise AI platform where teams build agents that produce on-brand, compliant content and complete everyday work.
Who you'd be calling
CMOs, heads of marketing, content, comms and operations, plus IT or AI leaders, at large enterprises in regulated and brand-heavy industries.
Your opener
“Hi [Name], this is [You] from Writer. I know I'm interrupting your day. Do you have a quick minute for why I called about using AI safely across your team's work?”
Problems you solve for them
- AI tools produce content that is off-brand or risky for compliance
- Teams can't scale content and routine work without hiring
- Company data and security worries slow AI adoption
Discovery questions to ask
- How are your teams using AI today, and how do you keep it on brand?
- What worries you most about rolling out AI across the company?
- Which repetitive work would you most like to hand to an AI agent?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll be brief. Is there a better time later this week for a quick call?
“Not interested.”
→ Understood. Is that because AI is already handled, or because it hasn't been a priority?
“We already use something like ChatGPT or Copilot.”
→ Plenty of teams start there. How do you keep the output on brand and compliant across everyone using it?
“Send me an email.”
→ Of course. Would it help if I focused it on brand consistency, or on security and compliance?
Competitors worth knowing
Microsoft Copilot, Jasper
Interview tips for this company
- Understand the idea of an 'AI agent': software that does multi-step tasks, not just chat.
- Lead with trust and control, since big companies worry about AI risk.
- Read Writer's website and know which industries it highlights.
Written from public information about Writer to help you practice. Ask an insider what their role play looked like; it's the best prep there is.