← WP Engine
WP Engine role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Managed WordPress hosting with speed, security, and 24/7 support for websites of all sizes.
Who you'd be calling
Agency owners, web developers, marketing and IT leaders at small businesses, agencies and larger companies running WordPress sites.
Your opener
“Hi [Name], this is [You] from WP Engine. I saw your company runs on WordPress, and I'm curious how you're handling site speed and uptime. Got a quick minute?”
Problems you solve for them
- Slow sites that hurt traffic and sales
- Security worries and hacked or broken WordPress sites
- Time wasted on updates, backups and server problems
Discovery questions to ask
- How many WordPress sites do you manage, and who looks after them?
- Have you had slowdowns, downtime or security scares in the past year?
- How much time does your team spend on updates and fixes?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it to one question. When is a better time for a 10-minute chat this week?
“Not interested.”
→ Understood. Out of curiosity, is your site running smoothly enough that hosting isn't a worry right now?
“We already have a host.”
→ Good to know. Who is it, and how's their support when something breaks at 2 a.m.?
“Send me an email.”
→ Sure. So it's relevant, are you more concerned about speed, security or support? And may I follow up Thursday?
Competitors worth knowing
Kinsta, Pantheon, WordPress VIP, Flywheel
Interview tips for this company
- Learn the basics of WordPress and what 'managed hosting' means versus cheap shared hosting.
- Know the two audiences: agencies with many client sites and businesses with one important site. Tailor your pitch.
Written from public information about WP Engine to help you practice. Ask an insider what their role play looked like; it's the best prep there is.