← Wonderschool
Wonderschool role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Tools for childcare providers to run programs, find families, and get paid, plus programs for governments.
Who you'd be calling
Owners of in-home childcare and small centers; also government agencies and nonprofits that run childcare programs.
Your opener
“Hi [Name], this is [You] from Wonderschool. I know I'm calling out of the blue. We help childcare providers find families and handle the business side so they can focus on kids. Are you looking to fill any open spots right now?”
Problems you solve for them
- Small providers struggle to fill open spots with enrolled families
- Running a childcare business means lots of admin and payment tracking
- Governments and nonprofits need to help families access childcare and support providers
Discovery questions to ask
- How do families usually find your program today?
- Do you have open spots you'd like to fill?
- How much time do you spend on enrollment, paperwork, and getting paid?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, you're with kids. I'll be quick. Is there a better time this week for a short call?
“Not interested.”
→ That's okay. Can I ask just one thing: is finding new families something you need help with, or are you full?
“We already use other software or a waitlist.”
→ That works for many providers. Does it help you find new families, or just manage the ones you have?
“Just send me an email.”
→ Sure. To make it useful, is your main goal more enrollments, less paperwork, or easier payments?
Competitors worth knowing
Brightwheel, Procare Solutions
Interview tips for this company
- Know there are two kinds of buyers, providers and government or nonprofit programs, and prep a different opener for each.
- Understand the mission: more families getting access to quality childcare. Use it in your answer to 'why this company'.
Written from public information about Wonderschool to help you practice. Ask an insider what their role play looked like; it's the best prep there is.