← Wix
Wix role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A website builder with templates, AI tools, and custom domains, plus premium plans and enterprise solutions.
Who you'd be calling
Small business owners, creators, freelancers, and agency owners who need or run websites.
Your opener
“Hi [Name], this is [Your Name] from Wix. I noticed your business might be able to get more from its website, so do you have a minute to tell me how it's working for you today?”
Problems you solve for them
- Needing a professional site without hiring a developer
- Outdated or hard-to-update websites
- Agencies needing a faster way to build for clients
Discovery questions to ask
- Who builds and updates your website right now?
- Is your site bringing in customers, bookings, or sales?
- What do you wish your website could do that it can't?
Objections they'll throw at you
“I'm busy.”
→ I get it, I'll keep it short. When's a better time for a quick 5-minute chat?
“Not interested.”
→ No worries. Is your current website already doing everything you need it to?
“We already have a website or use another builder.”
→ Great, that's a good start. What do you like and not like about it?
“Send me an email.”
→ Of course. What's the one thing you'd want the email to cover?
Competitors worth knowing
Squarespace, GoDaddy, Shopify, WordPress
Interview tips for this company
- Wix is a famous brand, so try the product yourself and talk about what you actually built.
- Know the difference between the free site and the premium plans so you can explain the upgrade simply.
Written from public information about Wix to help you practice. Ask an insider what their role play looked like; it's the best prep there is.