← Wheelhouse
Wheelhouse role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Pricing and analytics software that automatically adjusts nightly rates for short-term rentals to earn more revenue.
Who you'd be calling
Vacation rental property managers and independent hosts, usually owners of small to mid-size rental portfolios
Your opener
“Hi [Name], this is [You] from Wheelhouse. I'm calling because we help rental owners price their listings automatically based on local demand. Do you have a quick minute to tell me how you set your rates today?”
Problems you solve for them
- Setting nightly prices by hand is slow and often leaves money on the table
- Hard to know what similar properties nearby charge on a given date
- Low-occupancy gaps and missed peak-demand weekends hurt income
Discovery questions to ask
- How do you decide your nightly rates now: a spreadsheet, gut feel, or a tool?
- How many properties do you manage, and in which markets?
- How often do you change prices, and do you ever feel you priced a busy weekend too low?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I know you have guests to deal with. Can I grab two minutes tomorrow morning instead, or is the afternoon better?
“Not interested.”
→ Understood. Just curious, are you happy with your occupancy and rates right now, or is there room to improve?
“I already use a pricing tool.”
→ Good, so you already value pricing. Are you getting the control and the market data you want from it, or is anything missing?
“Send me an email.”
→ Sure thing. What's your biggest pricing frustration, so I can point to the part that actually matters to you?
Competitors worth knowing
PriceLabs, Beyond Pricing
Interview tips for this company
- Know the basics of short-term rentals: nightly rate, occupancy, seasonality and Airbnb/Vrbo listings.
- Be ready to explain dynamic pricing in one simple sentence, like airline or hotel pricing for a rental.
Written from public information about Wheelhouse to help you practice. Ask an insider what their role play looked like; it's the best prep there is.