← Bluehost
Bluehost role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
All-in-one web hosting, WordPress and website-building tools that help small businesses get online and grow.
Who you'd be calling
Small business owners, freelancers and small digital agencies that need a website or WordPress hosting.
Your opener
“Hi, this is [Name] from Bluehost. I know I'm calling out of nowhere. We help small businesses get a fast, simple website with real people to help. How are you handling your website today?”
Problems you solve for them
- Building a website feels technical and confusing
- Slow or unreliable sites lose customers
- No time or help to manage hosting, security and updates
Discovery questions to ask
- Who built and looks after your website right now?
- Is your site bringing in customers or leads, or is it more of a placeholder?
- What's the most frustrating part of managing it?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I know you're running a business. Is there a quieter time this week for a quick 5-minute call?
“Not interested.”
→ Fair enough. Just curious, are you happy with how your website is performing for you?
“We already have hosting.”
→ Great, so you're set up. Is it fast and well supported, and what do you pay for it each month?
“Just send me an email.”
→ Sure. What would you most want to improve about your site, so I send something useful? Can I check back in a few days?
Competitors worth knowing
GoDaddy, HostGator, SiteGround, Hostinger
Interview tips for this company
- Talk like a helper, not a techie. Your buyers are busy owners who don't know hosting jargon.
- Learn the difference between a domain, hosting and WordPress so you can explain each in one sentence.
Written from public information about Bluehost to help you practice. Ask an insider what their role play looked like; it's the best prep there is.