What they sell, in one line
One platform for HR, payroll, benefits, IT and tax compliance, built for fast-growing startups.
Who you'd be calling
Founders, CEOs, COOs, heads of people and ops at startups and growth companies with small teams.
Your opener
“Hi [Name], this is [You] from Warp. I'm calling because a lot of startups tell us payroll, benefits and HR end up in five different tools. Is that something you deal with?”
Problems you solve for them
- Juggling separate tools for payroll, benefits and HR
- Compliance mistakes across states, like payroll tax filings
- Onboarding new hires and setting up laptops and accounts takes time
Discovery questions to ask
- What do you use today for payroll, benefits and HR?
- Who handles HR and compliance now: you, an ops person, or an outside firm?
- What's the most annoying part when you hire someone new?
Objections they'll throw at you
“I'm busy.”
→ Of course, founders always are. Can I ask one quick question, then you tell me if it's worth a longer chat?
“Not interested.”
→ Understood. Is payroll and HR running smoothly for you at the moment, or is anything giving you trouble?
“We already use something for this.”
→ That's common. Which one, and do you also use separate tools for benefits and IT?
“Send me an email.”
→ Glad to. What would you most want to see in it: payroll, benefits, or the IT piece?
Competitors worth knowing
Gusto, Rippling, Deel, Justworks, TriNet
Interview tips for this company
- Know the difference between an HRIS, payroll and a PEO in plain words.
- Prepare to talk about why 'all in one' matters to a startup with no HR person.
Turn this into a full practice scriptOpener, pitch, questions, objections, voicemail and close for Warp.GenerateWritten from public information about Warp to help you practice. Ask an insider what their role play looked like; it's the best prep there is.