← Vooma
Vooma role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A platform where freight companies build and manage AI agents that handle repetitive logistics work like quotes, emails and tracking.
Who you'd be calling
Operations leaders, VPs of Operations, brokerage owners and heads of customer service at freight brokers, 3PLs and carriers.
Your opener
“Hi Mike, this is Sam from Vooma. We help freight brokers and 3PLs use AI agents to handle things like quote emails and check calls, so your team can spend time on the loads that matter. Is your team buried in that kind of busywork right now?”
Problems you solve for them
- Teams spend hours on emails, quote requests and status check calls
- Hiring more people to keep up with volume is slow and expensive
- Slow responses to customers and carriers lose loads to faster competitors
Discovery questions to ask
- How many people on your team spend most of the day on email, quoting or check calls?
- When a quote request comes in, how long does it take to reply today?
- Have you tried any AI or automation yet, and what happened?
Objections they'll throw at you
“I'm busy, we're in the middle of a shipping day.”
→ Understood, freight never stops. I'll keep it to one question: how much of your team's day goes to routine emails and calls? Could I grab 10 minutes tomorrow morning instead?
“We're not interested.”
→ No problem, I'm sure you hear a lot of AI pitches. I'm not asking you to replace anyone, just to take repetitive tasks off their plate. Would that be worth a short look?
“We already use a TMS and some automation.”
→ That makes sense, most teams do. We usually work alongside the TMS rather than replace it. What tasks still end up being done by hand?
“Just email me some info.”
→ Sure thing. So I send the right thing, are you more focused on faster quoting, customer updates, or carrier follow-ups? And can we set 15 minutes to walk through it after you've read it?
Interview tips for this company
- Learn freight vocabulary (broker, 3PL, carrier, load, TMS, check call) so you sound like you belong in the industry.
- Be ready to answer 'will AI replace my people?' The honest answer is that it takes over repetitive tasks, so the team handles more loads.
- Their mission is about US supply chain efficiency and resilience. Mention it, and show you've read the job post and website.
Written from public information about Vooma to help you practice. Ask an insider what their role play looked like; it's the best prep there is.