← Vonage
Vonage role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cloud tools that let businesses add calls, texts, video and chat to their apps, plus contact center software.
Who you'd be calling
VP/Director of Engineering, CTO, Head of Customer Experience, or Contact Center Director at mid-size and enterprise companies
Your opener
“Hi [Name], this is [You] from Vonage. I know I'm calling out of the blue, do you have 30 seconds to hear why I called? We help teams add calling, texting and chat into their own apps and support centers, and I wanted to see how you handle customer messaging today.”
Problems you solve for them
- Customers get messages on too many disconnected channels (voice, SMS, WhatsApp, video)
- Building calling and messaging from scratch takes developers months
- Contact center agents lack one view of the customer, so service is slow
Discovery questions to ask
- How do your customers reach you today: phone, text, chat, WhatsApp?
- Does your team build your own communication features or buy them from a vendor?
- What's the biggest headache in your contact center right now?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. Would it be better if I called back tomorrow morning or Thursday afternoon?
“We're not interested.”
→ Understood, I don't know enough about your setup yet to say if it fits. Can I ask one quick question about how you handle customer messages today?
“We already use something for this.”
→ That's good, most teams do. Many we talk to still want more channels or less cost, so is there anything about your current setup you'd change?
“Just send me an email.”
→ Happy to. So I send the right thing, which matters more to you: developer tools or contact center software?
Competitors worth knowing
Twilio, Bandwidth, Sinch, Infobip
Interview tips for this company
- Learn the difference between the API side (sold to developers) and the contact center side (sold to CX leaders), and ask which one the role covers.
- Be ready to explain what an API is in one plain sentence, like 'a way for apps to talk to each other'.
Written from public information about Vonage to help you practice. Ask an insider what their role play looked like; it's the best prep there is.