← Viant Technology
Viant Technology role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A self-serve advertising platform (DSP) where agencies buy ads across connected TV and the open internet, driven by AI.
Who you'd be calling
Media directors, programmatic leads and agency owners at independent advertising agencies
Your opener
“Hi [Name], this is [Your Name] from Viant. I'm reaching out to independent agencies about buying connected TV ads and proving results to clients. Do you have a minute to tell me how you handle that today?”
Problems you solve for them
- Hard to prove that ad spend drives real results
- Ad buying across TV streaming and the web is fragmented
- Agencies want more transparency and control than big ad platforms give
Discovery questions to ask
- Which platforms do you use today to buy CTV and digital ads?
- How do you show clients that campaigns actually drove results?
- What do you wish you could see or control that you can't today?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it. Can I send a calendar invite for a quick 15 minutes next week, or is a different day better?
“We're not interested.”
→ No problem. Is that because you're happy with your current results, or is CTV not a focus for your clients yet?
“We already use a DSP.”
→ Many agencies do. What do you like about it, and where do you hit limits on reporting or transparency?
“Just send me an email.”
→ Sure. To keep it useful, are your clients mostly focused on CTV, display, or a mix?
Competitors worth knowing
The Trade Desk, Amazon DSP, Google Display & Video 360
Interview tips for this company
- Learn the basics: what a DSP is, what CTV means, and what programmatic buying is, in plain words.
- Viant is publicly traded, so you can read its latest investor materials for current talking points.
Written from public information about Viant Technology to help you practice. Ask an insider what their role play looked like; it's the best prep there is.