Via role-play cheat sheet

For the mock cold call at the end of most SDR interviews.

What they sell, in one line

Transit planning software (Remix) plus AI tools that help cities and agencies design and run better public transportation.

Who you'd be calling

Transit planners, agency directors, city transportation and operations leaders at transit agencies and local governments

Your opener

“Hi [Name], this is [Your Name] from Via. I'm calling transit teams who plan routes and service changes. Do you have a minute to tell me how your team does that planning today?”

Problems you solve for them

Route and service planning is slow and done in spreadsheets or old tools
Agencies struggle to get community input and show how changes affect riders
Tight budgets mean they must serve more riders with fewer resources

Discovery questions to ask

What tools does your team use to plan routes and service changes today?
How do you test the impact of a change on riders before you roll it out?
What's your biggest planning project coming up this year?

Objections they'll throw at you

“I'm busy right now.”

→ No worries, I'll be brief. Is there a better time this week for a quick 10-minute chat about your planning process?

“We're not interested.”

→ Understood. Is that because planning is going smoothly, or because budget and timing aren't right?

“We already use other planning tools.”

→ That makes sense. What works well in them, and what takes your team the most time or manual work?

“Send me an email.”

→ Happy to. So I send something relevant, are you more focused on route planning, rider outreach, or something else?

Competitors worth knowing

Optibus

Interview tips for this company

Be ready to explain Via's mission in your own words: better public transit and more access to jobs, healthcare and education.
Public agencies buy on budgets, grants and board approvals, so ask about timing and who signs off.

Turn this into a full practice scriptOpener, pitch, questions, objections, voicemail and close for Via.Generate

Written from public information about Via to help you practice. Ask an insider what their role play looked like; it's the best prep there is.