← Vasion
Vasion role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that manages company printing and digitizes documents, then automates the paperwork workflows around them.
Who you'd be calling
IT Directors, IT Managers, infrastructure and operations leaders at mid-sized and large organizations.
Your opener
“Hi [Name], this is [You] from Vasion. I know I'm calling out of the blue. We help IT teams cut the hassle of managing printers and paper-based processes, and I wanted to see if that's something on your plate. Do you have a quick minute?”
Problems you solve for them
- Managing printers, drivers and servers eats up IT time
- Paper-heavy processes are slow and error-prone
- Hard to track documents for compliance and audits
- Printing costs and security risks are hard to control
Discovery questions to ask
- How are you managing printers and print servers today?
- How much IT time goes to print issues or driver problems?
- Which paper-based processes, like approvals or forms, are still slowing your teams down?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, IT is always busy. Can I try you again later this week for a few minutes?
“We're not interested.”
→ Fair enough. Is printing already running smoothly, or is it just low on your priority list?
“We already have print servers and a vendor.”
→ That's common. How much time does your team still spend maintaining them, and would moving to the cloud be on your radar?
“Send me an email.”
→ Happy to. Is the bigger interest for you managing printers, or automating paper-based workflows?
Competitors worth knowing
Printix, PrinterLogic, Papercut, Pharos
Interview tips for this company
- Know the basics: print servers, drivers, cloud printing, document management, workflow automation.
- Don't assume print is boring to buyers. Frame it as removing IT busywork and cutting risk.
Written from public information about Vasion to help you practice. Ask an insider what their role play looked like; it's the best prep there is.