← Usercentrics
Usercentrics role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A consent management platform that helps websites and apps collect cookie consent and comply with privacy laws like GDPR.
Who you'd be calling
Marketing leaders, website owners, legal, privacy and compliance managers, and e-commerce or publisher teams at mid-size and larger companies.
Your opener
“Hi [Name], this is [Your Name] with Usercentrics. We help companies handle cookie consent and privacy rules without hurting their marketing data. Who looks after privacy compliance on your website?”
Problems you solve for them
- Risk of fines if cookie banners and consent don't meet privacy laws
- Losing marketing and ad data when visitors decline tracking
- Managing consent across many sites and apps by hand
Discovery questions to ask
- How do you collect and manage cookie consent on your site today?
- Have privacy laws like GDPR or state laws in the US changed how your marketing team works?
- How confident are you that your consent setup would hold up in an audit?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll keep it short. Is there a better time this week for a quick 10-minute chat?
“Not interested.”
→ Understood. Just so I know, is privacy compliance already fully covered, or is it still on someone's to-do list?
“We already use a cookie banner tool.”
→ Good, many teams do. Do you know how much ad and analytics data you lose when visitors click decline, and would a quick comparison help?
“Just send me an email.”
→ Happy to. Should I send it to you or to your legal or privacy lead, and what matters most: compliance, data quality, or both?
Competitors worth knowing
OneTrust, Cookiebot, CookieYes, TrustArc
Interview tips for this company
- Learn the basics of GDPR, CCPA and what a cookie banner does. You don't need to be a lawyer, just comfortable with the words.
- Know that you may need to talk to two types of buyers, marketing and legal, and adjust your pitch to each.
Written from public information about Usercentrics to help you practice. Ask an insider what their role play looked like; it's the best prep there is.