← Unify
Unify role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI sales platform that spots buying signals and automates personalized outbound to help B2B teams book more meetings.
Who you'd be calling
VPs of Sales, Heads of Growth, RevOps and SDR managers at B2B software and tech companies
Your opener
“Hi Jordan, this is Alex from Unify. I'm calling because we help B2B teams reach out to accounts at the moment they show buying interest, instead of cold blasting a list. How is your team finding pipeline right now?”
Problems you solve for them
- Reps waste time on cold lists that don't reply
- Hard to know which accounts are actually showing interest
- Personalizing outreach by hand doesn't scale
Discovery questions to ask
- How does your team decide which accounts to reach out to each week?
- What does your outbound mix look like today: email, calls, LinkedIn?
- How many meetings does each rep book in a month, and is that where you want it?
Objections they'll throw at you
“I'm busy.”
→ No worries, I'll be quick. Can I ask one question about how your reps pick who to contact, and then you decide if it's worth a longer chat?
“Not interested.”
→ Fair. Is outbound pipeline already where you want it, or is it something you're still working on?
“We already use Outreach, Apollo, or similar tools.”
→ Those are solid tools. Does yours tell you which accounts are showing interest right now, or do reps still work off a static list?
“Send me an email.”
→ Happy to. What should I focus on so it's worth your time: finding better accounts, personalizing at scale, or booking more meetings?
Competitors worth knowing
Apollo, Outreach, Clay
Interview tips for this company
- You're selling sales tools to salespeople, so your own call will be judged harder. Keep it sharp, short and personalized.
- Know what a buying signal is, such as a company hiring, a website visit or a funding round, and give one simple example.
Written from public information about Unify to help you practice. Ask an insider what their role play looked like; it's the best prep there is.