← Truckstop
Truckstop role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Truckstop sells load boards where brokers post freight and carriers find loads, plus carrier software and broker factoring.
Who you'd be calling
Freight broker owners and dispatch managers, plus owner-operators and small trucking fleet owners at small carriers.
Your opener
“Hi Dana, this is Alex from Truckstop. I know you're probably between loads, so I'll be quick: I'm calling because brokers and carriers we work with use us to fill trucks faster and get paid sooner. Do you have 30 seconds to tell me if that's something you deal with?”
Problems you solve for them
- Empty truck miles and slow load finding eat into carrier profit
- Brokers struggle to find reliable, vetted carriers fast
- Waiting 30+ days for freight invoices to get paid hurts cash flow
Discovery questions to ask
- How do you find loads or carriers today?
- How many trucks sit empty or loads sit uncovered in a typical week?
- How long does it take to get paid after you deliver?
Objections they'll throw at you
“I'm busy, I'm on the road or covering loads.”
→ Totally get it, freight doesn't wait. Can I call you back at a time that works, say tomorrow morning or after you park for the day?
“I'm not interested.”
→ Fair enough, I'm not sure it's a fit yet either. Out of curiosity, how are you finding loads right now, so I know if I should stop bugging you?
“We already use a load board.”
→ Lots of folks use more than one board. What do you like and not like about yours, and would you be open to comparing it side by side for a week?
“Just send me an email.”
→ Happy to. So I send you something useful and not junk, what matters most to you right now: finding loads faster, finding carriers, or getting paid sooner?
Competitors worth knowing
DAT, 123Loadboard
Interview tips for this company
- Learn basic freight words: load, lane, broker, carrier, deadhead, factoring. Using them correctly builds trust fast.
- Remember your buyers are busy, practical, and blunt, so keep your role play short, plain and respectful of their time.
Written from public information about Truckstop to help you practice. Ask an insider what their role play looked like; it's the best prep there is.