← Transfr
Transfr role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
VR simulations and a platform that let students try careers and build job skills hands-on.
Who you'd be calling
CTE directors, school district administrators, career counselors, and workforce board leaders at schools and public agencies.
Your opener
“Hi [Name], this is [You] from Transfr. I know I'm calling unexpectedly. We help schools and workforce boards give students hands-on career experience through VR, and I wanted to see how you handle career exploration today.”
Problems you solve for them
- Students lack hands-on exposure to real careers
- Training equipment and facilities are expensive or limited
- Workforce programs need to show engagement and outcomes
Discovery questions to ask
- How do students explore careers or trades in your programs now?
- What limits you, such as equipment, space, or budget?
- How do you show funders or leadership that the programs work?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. When would be a better time for a quick 10-minute chat this week?
“We're not interested.”
→ Okay, I appreciate you being direct. Is hands-on career training something you're already well covered on, or just not a priority this year?
“We already have a career program or vendor.”
→ Good to hear. What parts are working and what would you add if you could? Would it be useful to see how VR could complement what you have?
“Send me an email.”
→ Sure. So it's relevant, what matters most to you: student engagement, skills training, or outcomes reporting?
Interview tips for this company
- Public-sector buying is slow and budget-driven, so practice asking about timelines, grants, and who else is involved in the decision.
- Know the basics of career and technical education (CTE) and workforce boards so you can speak their language.
Written from public information about Transfr to help you practice. Ask an insider what their role play looked like; it's the best prep there is.