← Trace3
Trace3 role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
IT provider that advises on, sells, installs, and runs technology across data, security, and cloud for large companies.
Who you'd be calling
CIOs, IT directors, infrastructure and security managers at large enterprises
Your opener
“Hi Sam, this is Alex from Trace3. We work with IT teams on data, security, and cloud projects. I'm curious what's on your plate this year. Do you have a minute?”
Problems you solve for them
- IT teams lack time and skills to piece together cloud, data, and security tools
- Buying hardware and software from many vendors is slow and messy
- New technology is hard to turn into real business results
Discovery questions to ask
- What are your biggest IT projects this year?
- Where do you feel stretched thin, such as security, cloud, or data?
- How do you pick vendors and buy hardware and software now?
Objections they'll throw at you
“I'm busy right now.”
→ Understood. When is a better time this week for a quick call?
“We're not interested.”
→ Fair enough. Are your IT projects already covered, or is this just not a good time?
“We already have a reseller or partner.”
→ That's common. Do they help with planning and running solutions, or mainly supply products?
“Send me an email.”
→ Sure. Which topic would be most useful, security, cloud, or data?
Competitors worth knowing
CDW, Insight, SHI, World Wide Technology
Interview tips for this company
- Trace3 is a reseller and integrator, not a software maker. Be clear that it advises, sells, and runs many vendors' products.
- Learn simple terms like cloud migration, cybersecurity, and data platform. You only need to talk about them in plain English.
Written from public information about Trace3 to help you practice. Ask an insider what their role play looked like; it's the best prep there is.