← Too Good To Go
Too Good To Go role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An app and platform where restaurants and grocers sell unsold surplus food at a discount instead of throwing it out.
Who you'd be calling
Owners, general managers and store managers at independent restaurants, bakeries, cafes and grocery stores.
Your opener
“Hi, is this the owner? This is Sam from Too Good To Go. I know you're in the middle of service, so I'll be quick: I'm calling because a lot of local bakeries and restaurants use us to sell their end-of-day extras instead of binning them. Do you end up with leftover food most nights?”
Problems you solve for them
- Good food gets thrown away at closing time, and that money is lost.
- Slow or quiet hours leave staff and stock unused.
- Owners want to bring in new customers and show they care about waste.
Discovery questions to ask
- What do you usually do with food that's left at the end of the day?
- About how much would you say gets thrown away in a normal week?
- Who decides on new things like this, you or someone else?
Objections they'll throw at you
“I'm busy right now, it's the lunch rush.”
→ Totally get it, I'll let you go. When's a quieter time today or tomorrow that I could call back for two minutes?
“Not interested, we don't really have waste.”
→ That's great, most good operators run tight. Even so, is there ever a day, like after a slow weekend, when you're left with extras you'd rather sell than toss?
“We already give leftovers to staff or a charity.”
→ That's a good thing to do, and this doesn't replace it. It just covers the extras that would still go in the bin. Would it be worth hearing how other shops use both?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the best address, and what matters most to you: less waste, or new customers?
Competitors worth knowing
Flashfood
Interview tips for this company
- Learn the model first: the business packs a 'surprise bag' of surplus food and sells it cheap through the app. Be able to explain it in one sentence.
- The posting says you own your pipeline and weekly activity. Prepare a story about a time you stayed disciplined without a manager pushing you.
- Keep your tone warm and local. You're calling small business owners who are tired and busy, not corporate buyers.
Written from public information about Too Good To Go to help you practice. Ask an insider what their role play looked like; it's the best prep there is.