← TMA Systems
TMA Systems role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Facility and maintenance management software (WebTMA and related products) for work orders, assets and operations.
Who you'd be calling
Facility directors, maintenance managers and operations leaders at schools, universities, hospitals and enterprises.
Your opener
“Hi Pat, this is Alex from TMA Systems. I know I'm calling out of the blue. We make software that helps facility teams track work orders and maintenance in one place. Do you have a minute to see if that's relevant to you?”
Problems you solve for them
- Work orders and repairs tracked on paper or spreadsheets get lost or delayed
- Unplanned equipment breakdowns because maintenance isn't scheduled ahead
- Hard to show leadership what maintenance costs and where money goes
Discovery questions to ask
- How do you handle maintenance requests and work orders today?
- How do you schedule preventive maintenance on equipment?
- How do you report maintenance costs and activity to leadership?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll keep it short. When is a better time this week for 10 minutes?
“We're not interested.”
→ Fair enough. Is maintenance running smoothly already, or just not a priority right now?
“We already use a CMMS.”
→ Good, so you know the value. How happy are you with it for work orders, reporting and ease of use?
“Just send me an email.”
→ Of course. Which matters more to you: fewer breakdowns or better cost reporting?
Competitors worth knowing
Fiix, UpKeep, Maintenance Connection, Accruent
Interview tips for this company
- Learn the term CMMS (computerized maintenance management system) and be able to explain it in one sentence.
- Know the buyer: facility managers are hands-on and busy, so keep your call short and practical.
Written from public information about TMA Systems to help you practice. Ask an insider what their role play looked like; it's the best prep there is.