← ThriveCart
ThriveCart role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
One platform for online creators to sell products, run checkout, host courses and manage affiliates without stitching tools together.
Who you'd be calling
Course creators, coaches, consultants and small online business owners selling digital products
Your opener
“Hi [Name], this is [You] from ThriveCart. I saw you sell online and thought I'd call directly. We give creators checkout pages, courses and affiliate tracking in one place. Quick question: what do you use to take payments today?”
Problems you solve for them
- Paying for many separate tools for checkout, courses and affiliates
- Lost sales from clunky checkout pages
- Monthly software fees that keep growing as sales grow
Discovery questions to ask
- What tools do you use today for checkout, courses and affiliates?
- How much do you spend each month across those tools?
- Where do you lose customers between the sales page and payment?
Objections they'll throw at you
“I'm busy.”
→ Sure, I'll be quick. When's a better time for a 5-minute call about cutting your tool costs?
“Not interested.”
→ No problem. Are you fully happy with your current checkout conversion and monthly costs, or is there room to improve?
“I already use Kajabi or Teachable.”
→ Those are popular. Are you happy with what you pay and how your checkout converts? Some creators compare us on both.
“Send me an email.”
→ Of course. What do you sell and how, so I can send examples that match your business?
Competitors worth knowing
Kajabi, Teachable, SamCart, ClickFunnels, Podia
Interview tips for this company
- Know creator terms: funnel, upsell, order bump, affiliate, LMS and conversion rate.
- Do not repeat figures like 'billions in transactions' as facts unless you've checked the company's site. Say 'they say'.
- Buyers are often solo owners who value time and cost. Keep the pitch simple and about saving money and effort.
Written from public information about ThriveCart to help you practice. Ask an insider what their role play looked like; it's the best prep there is.