← ThoughtSpot
ThoughtSpot role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Analytics software where anyone can ask data questions in plain language and get answers with AI.
Who you'd be calling
Chief data/analytics officers, VPs of data, BI and analytics leaders, and business ops heads at mid-size and large companies
Your opener
“Hi, this is Jordan from ThoughtSpot. I know this is out of the blue, do you have a quick minute? I'm calling data leaders whose business teams keep waiting days for answers that should take seconds.”
Problems you solve for them
- Business users wait on data teams for every report or number
- Old dashboards are complex and only a few people use them well
- Teams don't trust or act on data because insights come too slowly
Discovery questions to ask
- How do people in the business get answers from data today?
- How big is the backlog of report requests your data team handles?
- What tools do your teams use for dashboards, and how many people really use them?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair. Can I grab 10 minutes on Wednesday or Thursday? Which is better?
“We're not interested.”
→ No worries. Is that because self-service data is already working well, or just not a focus right now?
“We already use Tableau / Power BI.”
→ Lots of teams do, and they work well for analysts. How easy is it for a non-technical manager to answer their own question in those tools today?
“Just send me an email.”
→ Of course. What would be most useful to see in it, an example for sales, finance or ops? And can we set a short follow-up for next week?
Competitors worth knowing
Tableau, Microsoft Power BI, Looker, Domo
Interview tips for this company
- Be able to explain 'search-driven analytics' in one sentence: type a question like you would in Google and get a chart.
- Practice describing the gap between data teams and business users, since that is the core pain.
Written from public information about ThoughtSpot to help you practice. Ask an insider what their role play looked like; it's the best prep there is.