← think-cell
think-cell role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A PowerPoint add-in that builds charts and slides quickly, used by consultants, finance teams and large companies.
Who you'd be calling
Consultants, Finance and Strategy teams, and Heads of Analytics or IT at large companies and consultancies
Your opener
“Hi Dana, this is Alex from think-cell. We make PowerPoint faster for teams that build lots of charts and slides. Can I ask how much time your team spends on presentations?”
Problems you solve for them
- Building and updating charts in PowerPoint by hand takes hours
- Slides look inconsistent across a team
- Last-minute changes before big meetings cause stress and errors
Discovery questions to ask
- How many presentations does your team build each month?
- How do you create and update charts today?
- Who handles slide formatting, and how consistent does it need to be?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be brief. We save time on slides. Could we find 10 minutes next week?
“Not interested.”
→ Okay. Is that because slides aren't a big part of your work, or you've got a good process?
“We already use PowerPoint's built-in charts.”
→ Many do. How long does a typical chart update take? That's usually where teams notice the difference.
“Just send me an email.”
→ Sure. Who on your team builds the most slides, so I send it to the right person?
Competitors worth knowing
UpSlide, Mekko Graphics, Macabacus
Interview tips for this company
- Try the product or watch a demo so you can describe what it does in one sentence.
- Buyers often are power users or team leads, so ask about time lost on slides rather than talking features.
Written from public information about think-cell to help you practice. Ask an insider what their role play looked like; it's the best prep there is.