← The Knot Worldwide
The Knot Worldwide role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An online wedding marketplace where venues and vendors pay to be listed and advertise to couples planning weddings.
Who you'd be calling
Owners and managers of wedding venues, photographers, florists, caterers and planners, usually small local businesses
Your opener
“Hi [Name], this is [You] from The Knot. I know weddings keep you busy, so I'll be brief. We help local wedding businesses get in front of couples who are actively planning. Got a quick minute to talk about how you find new couples?”
Problems you solve for them
- Small wedding businesses struggle to get found by new couples
- Slow months and empty dates on the calendar cost real money
- They don't know if their marketing is worth the spend
Discovery questions to ask
- Where do most of your new inquiries come from today?
- Which months or dates are hardest to book?
- How do you decide whether a marketing channel is paying off?
Objections they'll throw at you
“I'm busy, it's wedding season.”
→ Totally get it, I'll be quick. Is there a slower time of day when I could call back for five minutes?
“Not interested.”
→ No worries. Are you already booked as full as you'd like for next year, or are there dates you'd still like to fill?
“We already use other advertising and word of mouth.”
→ Referrals are great. Do you want more of them, or do you also want a steady stream of new couples finding you?
“Send me an email.”
→ Happy to. What kind of couples do you most want to book, so I can show you how they'd find you?
Competitors worth knowing
Zola, Thumbtack
Interview tips for this company
- Understand the vendor's side: they pay for leads, so be ready to talk about value and return on that spend.
- Many buyers are small business owners wary of paying for ads. Show empathy and curiosity, not pressure.
- Know that The Knot and WeddingWire are sister brands under The Knot Worldwide. Check the company site for current details.
Written from public information about The Knot Worldwide to help you practice. Ask an insider what their role play looked like; it's the best prep there is.