← Tenna
Tenna role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that tracks and manages construction equipment, including mixed fleets of different brands, in one place.
Who you'd be calling
Equipment managers, fleet managers, operations directors, and owners at mid-size construction contractors
Your opener
“Hi Sam, this is Alex from Tenna. We help contractors keep track of all their equipment, even a mix of different brands, in one place. Is that something you handle, or is there someone else I should ask for?”
Problems you solve for them
- Machines from different brands are tracked in different systems
- Hard to know where equipment is and whether it's sitting idle
- Maintenance and rentals are tracked by hand, which costs money
Discovery questions to ask
- How do you keep track of where your equipment is right now?
- How do you handle maintenance schedules and inspections?
- What happens when a machine is missing or sitting unused on a job site?
Objections they'll throw at you
“I'm busy right now.”
→ Sounds like a busy job site. Can I catch you for five minutes tomorrow before the day starts?
“We're not interested.”
→ Understood. Is equipment tracking already under control, or is it just not a priority right now?
“We already have telematics from our equipment makers.”
→ That's a good start. Does it cover all your brands and the smaller tools, or only some of the fleet?
“Just email me.”
→ Of course. What's the best address, and what should I focus on, locating equipment or maintenance?
Competitors worth knowing
Samsara, Trackunit, EquipmentShare
Interview tips for this company
- Learn a few construction words: mixed fleet, telematics, idle time, and utilization. Use them lightly.
- Know that contractors are often out on site. Show you respect their time and keep the call practical.
Written from public information about Tenna to help you practice. Ask an insider what their role play looked like; it's the best prep there is.