← Teltonika
Teltonika role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Maker of IoT hardware: GPS trackers, telematics devices, and industrial routers and networking gear for fleets and connected systems.
Who you'd be calling
Fleet managers, telematics resellers, system integrators and operations leaders at logistics, transport and industrial companies.
Your opener
“Hi [Name], this is [Your Name] with Teltonika. We make GPS trackers and industrial routers that fleets and integrators use to keep vehicles and equipment connected. Do you handle fleet tracking or connectivity for your company?”
Problems you solve for them
- Not knowing where vehicles and assets are or how they're used
- Unreliable connectivity for remote sites, vehicles and equipment
- Hard to find reliable hardware that works with their existing software
Discovery questions to ask
- How do you track your vehicles or equipment today?
- What do you do when a device or connection drops out in the field?
- Do you build or resell tracking solutions for customers, or use them in your own fleet?
Objections they'll throw at you
“I'm busy right now.”
→ Sure, I'll be brief. When would be a better 10 minutes this week?
“Not interested.”
→ No problem. Quick question before I go: are you fully happy with the devices and connectivity you use now?
“We already have a hardware supplier.”
→ Good to hear. Many of our partners use us as a second source or for new projects. Is there an upcoming project where a comparison would help?
“Just send me an email.”
→ Will do. So I send the right info, are you more interested in vehicle trackers or in routers and networking?
Competitors worth knowing
Queclink, CalAmp, Cradlepoint, Digi International
Interview tips for this company
- Understand the difference between an end-user fleet and a reseller or integrator, since you'd pitch each differently.
- Learn simple terms: telematics, GPS tracking, LTE router, SIM, so you sound comfortable with hardware.
Written from public information about Teltonika to help you practice. Ask an insider what their role play looked like; it's the best prep there is.