← Teads
Teads role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An advertising platform that helps brands and agencies place ads across quality publisher sites and apps at large scale.
Who you'd be calling
Media buyers, programmatic and digital marketing leads at brands and ad agencies; also publishers selling ad space
Your opener
“Hi [Name], this is [You] from Teads. I know I'm calling out of the blue. We help brands put their ads on trusted publisher sites and measure real results. Do you have a minute to see if that's useful for your campaigns?”
Problems you solve for them
- Brands worry their ads show up in low-quality or unsafe places
- Marketers struggle to reach real people and prove the ads worked
- Publishers want to earn more from their ad space
Discovery questions to ask
- Where are you running most of your digital ad spend right now?
- How do you measure whether an ad actually got attention or sales?
- What's the hardest part of keeping ads on quality sites?
Objections they'll throw at you
“I'm busy.”
→ No worries, I'll keep it short. Can I send over a calendar link for a quick 10-minute chat about your upcoming campaigns?
“Not interested.”
→ Fair enough. Out of curiosity, are you happy with the results from your current ad channels, or is there room to improve?
“We already work with other ad platforms.”
→ Makes sense, most teams use several. Would you be open to testing us on a small piece of budget so you can compare results?
“Send me an email.”
→ Of course. Which campaign goals matter most to you right now, so I can include the right examples?
Competitors worth knowing
Taboola, Criteo, The Trade Desk
Interview tips for this company
- Learn the ad basics: programmatic, impressions, CPM, reach, and brand safety.
- Know that the buyer may be an agency planner or a brand marketer, and their goals differ.
- Do not quote specific numbers or case studies you can't verify. Stick to what the company publicly says.
Written from public information about Teads to help you practice. Ask an insider what their role play looked like; it's the best prep there is.