← Taboola
Taboola role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A performance advertising platform that places ads and recommended content across publisher sites to bring advertisers measurable results.
Who you'd be calling
Performance marketers, growth and acquisition leads, and small business owners at ecommerce brands, agencies and SMBs.
Your opener
“Hi Sam, this is Alex from Taboola. I know I'm calling out of the blue. We help advertisers reach new customers on popular publisher sites, beyond search and social, with results they can measure. Are you looking for ways to grow without paying more on the big platforms?”
Problems you solve for them
- Rising cost of ads on search and social
- Hard to find new customers beyond the big platforms
- Wanting clear, measurable results from ad spend
Discovery questions to ask
- Where does most of your ad budget go today, and how are results?
- What are you paying to get a new customer, and is it going up?
- Have you tried advertising on news and publisher sites?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll be quick. I just want to hear what channels you use today. Can we do 15 minutes later this week?
“We're not interested.”
→ Fair enough. Many marketers say that when search and social are working. Are your costs there staying flat, or creeping up?
“We already use something for this.”
→ Makes sense, most teams use Google and Meta. Is there room to test another channel if you could track the results the same way?
“Just send me an email.”
→ Happy to. What would help most: how it reaches new customers, how pricing works or examples in your industry?
Competitors worth knowing
Outbrain (Teads), Mgid
Interview tips for this company
- Be ready to explain the difference between performance advertising and brand advertising, and why measurable results matter.
- Since buyers range from SMBs to large brands, practice adjusting your pitch for a small business owner versus a marketing manager at a big company.
Written from public information about Taboola to help you practice. Ask an insider what their role play looked like; it's the best prep there is.