← Swoogo
Swoogo role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Easy-to-use event management software for registration, scheduling and reporting, for in-person or virtual events.
Who you'd be calling
Event managers, marketing managers and directors at mid-sized companies and associations that run events
Your opener
“Hi [Name], this is [Your Name] from Swoogo. I know your team has a lot going on, so I'll be quick: we make it simple to set up registration and manage event details yourself. Do you have a minute to tell me how you run events today?”
Problems you solve for them
- Event setup takes too long with complicated software
- Registration, sessions and data live in different tools
- Teams need event reports to show results
- Planners want to set things up themselves without a big IT project
Discovery questions to ask
- How many events does your team run in a year, and are they in-person, virtual or both?
- What do you use for registration and session scheduling now?
- How do you pull together reports after an event?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I know event season is hectic. Could we pick a 10-minute time later this week?
“We're not interested.”
→ Totally fair. Just curious, is setting up events easy for your team today, or does it take a lot of effort?
“We already use something for that.”
→ Good to know. What do you like about it, and is anything harder than it should be?
“Just send me an email.”
→ Of course. What's the one thing you'd most want to see in it: ease of setup, reporting, or pricing?
Competitors worth knowing
Cvent, Bizzabo, Eventbrite
Interview tips for this company
- Lean on the 'simple and DIY' message from Swoogo's own pitch: your role play should sound easy, not complicated.
- Show you understand the mid-sized buyer: a small team that wants control without needing IT.
- Compare yourself to bigger, heavier tools like Cvent in a friendly way, without trashing anyone.
Written from public information about Swoogo to help you practice. Ask an insider what their role play looked like; it's the best prep there is.