← StructureFlow
StructureFlow role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Visual software that maps complex legal and corporate structures into living diagrams.
Who you'd be calling
Partners, senior associates, and structuring teams at law firms, plus finance and transaction leaders at large organizations.
Your opener
“Hi Jordan, this is Alex from StructureFlow. I know I'm catching you cold. I help legal and finance teams who draw deal structures by hand, and I wanted to ask how your team handles that today.”
Problems you solve for them
- Complex deal and ownership structures are drawn by hand in slides
- Diagrams go out of date and cause mistakes
- Teams waste hours aligning on who owns what
Discovery questions to ask
- How do you create and update structure charts on deals today?
- How often do those diagrams get out of date or contain errors?
- How much time does your team spend building them?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be fast. Can I ask one question about how you draw structure charts, and you can decide if it's worth more time?
“We're not interested.”
→ Fair enough. Is it that structure charts aren't a pain point, or that they're handled well already?
“We already use PowerPoint or Visio.”
→ Lots of teams do. How long does it take to update them when a deal changes, and who catches mistakes?
“Send me an email.”
→ Happy to. So I send the right thing, are you mostly working on deals, restructurings, or something else?
Interview tips for this company
- Learn what a 'corporate structure chart' is and why lawyers and bankers rely on one.
- Keep your language simple and respectful; legal buyers dislike hype.
Written from public information about StructureFlow to help you practice. Ask an insider what their role play looked like; it's the best prep there is.