← Strada
Strada role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI agents that automate repetitive back-office work for insurance carriers and brokers.
Who you'd be calling
Heads of operations, claims or service leaders, COOs and innovation leaders at insurance carriers and brokers.
Your opener
“Hi [Name], this is [You] from Strada. We build AI agents that take repetitive back-office work off insurance teams. Do you have a quick minute to tell me if that's relevant for you?”
Problems you solve for them
- Staff spend hours on repetitive tasks like data entry and emails
- Slow service for policyholders and brokers
- Hiring more people to handle volume is expensive
Discovery questions to ask
- Which tasks eat the most hours on your operations team?
- Have you tried automation or AI on any of these yet, and how did it go?
- What would need to be true for your team to trust an AI agent with this work?
Objections they'll throw at you
“I'm busy.”
→ No problem. Who on your team looks after operations efficiency, and when's a better time to call you?
“Not interested.”
→ Understood. Is manual work something your team already has under control?
“We already use something for this.”
→ Okay. What does it cover today, and what's still done by hand?
“Send me an email.”
→ Happy to. Which area should I focus on: claims, service or policy admin?
Interview tips for this company
- The profile is thin, so read the company's website before the interview and have two use cases ready.
- Be ready to explain 'AI agent' simply: software that does a multi-step task on its own, not just a chatbot.
Written from public information about Strada to help you practice. Ask an insider what their role play looked like; it's the best prep there is.