← Storesight
Storesight role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI platform that collects store shelf photos so consumer goods companies can see how their products look in stores.
Who you'd be calling
VPs and directors of sales, field sales, trade marketing, category management and insights at consumer packaged goods (CPG) brands.
Your opener
“Hi Jordan, this is Alex from Storesight. I help CPG sales teams see what their products actually look like on store shelves, using photos from real stores. Is shelf visibility something your team is working on right now?”
Problems you solve for them
- Brands can't see what shelves really look like across thousands of stores
- Out-of-stock items and missed displays quietly cost sales
- In-store audits done by hand are slow and expensive
- Sales and category teams lack fresh data to argue for better shelf space
Discovery questions to ask
- How do you find out today whether your products are on shelf and displayed the way you planned?
- How often do you get fresh shelf data, and how do you collect it?
- When sales dip at a retailer, how quickly can you tell if it's a shelf problem?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, I'll keep it to one question. I just want to know if shelf data is a priority for you this year. When is a better time for a quick 10 minutes?
“We're not interested.”
→ Understood. Can I ask how you track what's happening on shelf today? If it's working, I'll leave you alone.
“We already use something for this.”
→ Good, so you already see why it matters. Many teams use a mix of tools and still have gaps in coverage or freshness. Where does yours fall short?
“Just send me an email.”
→ Sure thing. To keep it relevant, which retailers or categories matter most to you right now?
Competitors worth knowing
Trax, Repsly
Interview tips for this company
- Learn CPG basics: what a category manager does, what 'on-shelf availability' and 'planogram' mean.
- Practice explaining shelf images in plain words, for example 'we show you what your product looks like in the store today'.
Written from public information about Storesight to help you practice. Ask an insider what their role play looked like; it's the best prep there is.