← StackAdapt
StackAdapt role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI-powered platform for marketers to plan, buy and measure digital ads across channels in one place.
Who you'd be calling
Digital marketing managers, media buyers, agency heads at brands and agencies of all sizes
Your opener
“Hi Jordan, this is Alex from StackAdapt. I know I'm calling out of the blue. Can I take 30 seconds to explain why I called, and you tell me if it's worth continuing?”
Problems you solve for them
- Juggling several tools for audiences, creative and reporting
- Wasted ad spend and unclear results
- Not enough time or staff to optimize campaigns
Discovery questions to ask
- Which tools or platforms do you use today to buy and track ads?
- How much of your day goes to managing campaigns versus planning strategy?
- What's the hardest part of showing results to your boss or clients?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll be brief. Would a quick 10-minute call later this week work better?
“Not interested.”
→ Fair enough, I did catch you cold. Out of curiosity, are you running any programmatic campaigns right now?
“We already use a platform for this.”
→ Great, then you know the space. What's one thing that platform doesn't do as well as you'd like?
“Just send me an email.”
→ Happy to. What channels are you most focused on right now, so I send something that fits?
Competitors worth knowing
The Trade Desk, Google Display & Video 360, Amazon DSP
Interview tips for this company
- StackAdapt sells to both small and large buyers, so be ready to adjust your tone for a solo marketer versus a big agency.
- Read about what 'AI in advertising' means in simple terms, since the company puts AI front and center.
Written from public information about StackAdapt to help you practice. Ask an insider what their role play looked like; it's the best prep there is.