← Sprout Social
Sprout Social role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps brands schedule posts, reply to followers, and measure results across social media in one place.
Who you'd be calling
Social Media Managers, Heads of Marketing, and Directors of Brand or Communications at mid-size companies and agencies.
Your opener
“Hi [Name], this is [You] from Sprout Social. I know I'm calling out of the blue, do you have a quick minute? I work with marketing teams who juggle several social channels and struggle to show results, and I wanted to see how you handle it.”
Problems you solve for them
- Managing many social accounts across platforms is messy and time-consuming
- Hard to prove social media's value with clear reports
- Messages and comments get missed, hurting customer relationships
Discovery questions to ask
- Which social platforms are you active on, and how does your team manage them today?
- How do you report social results to leadership?
- How do you keep track of customer messages and comments so nothing slips?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Can we find 15 minutes later this week that suits you better?
“We're not interested.”
→ I understand. Can I ask: is reporting on social results something that's easy for your team today?
“We already use Hootsuite or native tools.”
→ Plenty of teams do. What do you like about it, and what do you wish it did better?
“Just send me an email.”
→ Happy to. Which is bigger for you right now: publishing, engagement or reporting, so I focus on that?
Competitors worth knowing
Hootsuite, Sprinklr, Buffer
Interview tips for this company
- Use a social account you know as an example, and practice describing how a team would schedule and track posts.
- Sprout targets mid-size businesses, so keep the tone friendly and practical, and mention the free trial as an easy next step.
Written from public information about Sprout Social to help you practice. Ask an insider what their role play looked like; it's the best prep there is.