← SpotHopper
SpotHopper role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Marketing and website software that helps independent restaurants and bars attract guests and fill tables.
Who you'd be calling
Owners, general managers and marketing managers at independent restaurants and bars, plus small local groups
Your opener
“Hi [Name], this is [You] from SpotHopper. I know you're in the middle of a busy day, so I'll be brief. We help restaurants and bars with their website and marketing, and I wanted to ask how you bring in guests today. Is that something you handle yourself?”
Problems you solve for them
- Owners have little time or staff for marketing
- Outdated websites and weak online presence lose walk-in and online guests
- Hard to turn social, email and promotions into repeat visits
Discovery questions to ask
- How do guests mostly find you now: Google, social media, word of mouth?
- Who runs your marketing and website, you or an outside agency?
- What do you do to get first-time guests to come back?
Objections they'll throw at you
“I'm busy right now, we're in the middle of service.”
→ Of course, I'll let you go. What time of day is quietest for you, so I can call back then?
“Not interested.”
→ No problem. Out of curiosity, are you happy with how many new guests find you online right now?
“We already have a website and someone doing our marketing.”
→ Great, then you know it matters. Is it bringing in the guests you want, or is it mostly just there?
“Just send me an email.”
→ Happy to send it. What would be most useful to see: website, social media, or email promotions?
Competitors worth knowing
Toast, BentoBox, Popmenu
Interview tips for this company
- Restaurant owners hate long calls. Practice a short, respectful opener and calling at quiet times (mid-afternoon).
- Learn restaurant lingo like covers, slow shifts, regulars and online ordering, and be ready to speak to a busy owner's day.
Written from public information about SpotHopper to help you practice. Ask an insider what their role play looked like; it's the best prep there is.