← Sorting Robotics
Sorting Robotics role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Robots that fill and roll infused pre-rolls automatically, up to 1,600 joints an hour, for cannabis producers.
Who you'd be calling
Founders, COOs, VPs of Operations and Production Managers at licensed cannabis manufacturers and infused pre-roll brands
Your opener
“Hi [Name], this is [Your Name] from Sorting Robotics. I know I'm calling out of the blue. We help pre-roll makers roll a lot more infused joints per hour without adding people. Do you have 30 seconds for me to explain why I called you?”
Problems you solve for them
- Hand-rolling infused pre-rolls is slow and needs lots of labor
- Output quality and weight vary from one roller to the next
- Hard to scale production when orders grow without hiring a big crew
Discovery questions to ask
- How are you making your infused pre-rolls today, by hand or with a machine?
- How many do you make in a week, and could you sell more if you could make more?
- When you scale up, what breaks first: labor, consistency, or cost?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it, I'll keep it to 20 seconds. Would it be better if I called back tomorrow morning or Thursday afternoon?
“We're not interested.”
→ Fair enough, I haven't told you much yet. Can I ask just one thing: is hiring enough rollers to keep up a headache for you right now?
“We already use something / roll by hand.”
→ That makes sense, a lot of good brands started that way. How many joints per hour does your current setup hit when orders spike?
“Just send me an email.”
→ Happy to. So I send you something useful, what matters most to you: speed, consistency, or labor savings? And is this the best address to use?
Interview tips for this company
- Learn the basics of infused pre-rolls (flower plus concentrate, why consistency matters) so you sound credible with operators.
- Be ready to explain why a buyer would pay for automation: labor cost, output and consistent product. Cannabis rules differ by state, so don't make legal claims.
Written from public information about Sorting Robotics to help you practice. Ask an insider what their role play looked like; it's the best prep there is.