← Smartly
Smartly role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Smartly is software that automates ad creative and manages paid social advertising at scale for big brands and agencies.
Who you'd be calling
Heads of paid social, performance marketing, media and creative operations at enterprise brands and agencies
Your opener
“Hi, this is [Name] from Smartly. I know I'm catching you cold. We help advertising teams make and manage social ads faster, and I wanted to ask how your team handles that today.”
Problems you solve for them
- Making many ad versions for different channels takes too much manual work
- Running social ad campaigns across platforms is complex and slow
- Hard to prove which creative and spend actually perform
Discovery questions to ask
- Which social platforms do you advertise on, and how big is the team running them?
- How do you create and resize ad versions for each channel?
- How do you decide which ads and creative to put more budget behind?
Objections they'll throw at you
“I'm busy right now.”
→ I hear you, I'll be quick. Could we pick a 15-minute slot later this week?
“We're not interested.”
→ No problem. Is making ad versions at scale something your team already has under control?
“We already use a tool or do this in-house.”
→ Good to know. What takes the most manual time in your current setup?
“Send me an email.”
→ Will do. What would you like to see in it: creative automation, campaign management, or reporting?
Competitors worth knowing
Celtra, Skai
Interview tips for this company
- Learn basic ad terms like impressions, creative, paid social and ROAS before the interview.
- Use only the facts on their site, like the impressions and creatives numbers, and don't make up customer wins.
- Expect to call enterprise marketers, so sound prepared and respect their time.
Written from public information about Smartly to help you practice. Ask an insider what their role play looked like; it's the best prep there is.