← Simpplr
Simpplr role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI-powered company intranet that brings news, knowledge, apps and tools into one place for employees.
Who you'd be calling
VP/Director of Internal Communications, HR, Employee Experience and IT leaders at large companies (1,000+ employees)
Your opener
“Hi Sam, this is Alex from Simpplr. I'm calling because we help big companies make their intranet something employees actually use, do you have a quick minute for why I called?”
Problems you solve for them
- Employees can't find information spread across many systems
- Company messages don't reach frontline or remote staff
- Old intranets are clunky and few people use them
- Internal comms can't see what's being read or what works
Discovery questions to ask
- How do employees find company news and answers today?
- How do you reach people who don't sit at a desk or in email all day?
- What do you know about whether your current intranet is actually being used?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Is there a better 15 minutes this week for a quick chat about your employee communications?
“We're not interested.”
→ Understood. Just so I'm not wasting your time, is the intranet working well for you, or is it more a 'not a priority right now' thing?
“We already have an intranet (SharePoint, etc.).”
→ Many of our customers did too. How easy is it for employees to find what they need there today?
“Send me an email.”
→ Sure thing. What would be most useful in it: how we handle employee communication, or how we help people find information? And who else should I copy?
Competitors worth knowing
Staffbase, Microsoft SharePoint, LumApps, Workvivo
Interview tips for this company
- Know the word 'intranet' and why companies replace old ones: low usage and hard-to-find info.
- Remember the buyer is often internal comms or HR, not IT. Ask who owns employee experience.
Written from public information about Simpplr to help you practice. Ask an insider what their role play looked like; it's the best prep there is.