← Similarweb
Similarweb role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Data platform that shows how much traffic websites and apps get, so companies can size up competitors and markets.
Who you'd be calling
Heads of marketing, strategy, market research and competitive intelligence, and sales leaders at mid-size to large companies.
Your opener
“Hi [Name], this is [Your Name] from Similarweb. I know I'm calling out of nowhere. I help teams get a clearer view of how their competitors are doing online, so I'm curious how you track that today. Is now an okay time for a quick question?”
Problems you solve for them
- Can't see how competitors are really performing online
- Strategy decisions are based on guesses or outdated reports
- Hard to spot which markets or channels are growing
- Teams spend too long gathering data from many places
Discovery questions to ask
- How do you currently keep track of competitors' website and app traffic?
- Where do you get the data that guides your market or marketing decisions?
- When you plan a new campaign or market launch, what information do you wish you had?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, I'll be brief. I'm just trying to learn if competitor insights matter for your plans this year. When would be a better time for ten minutes?
“Not interested.”
→ That's okay, thanks for being direct. Is that because you already have good visibility on competitors, or it's not something you need right now?
“We already use something for this.”
→ Makes sense, lots of teams use a few sources. Where does your current data fall short, so I know if a conversation is worth your time?
“Just send me an email.”
→ Of course. So I send something relevant, which would help you most: competitor traffic, market trends, or audience insights?
Competitors worth knowing
Semrush, Sensor Tower, Gartner
Interview tips for this company
- Know what 'digital market intelligence' means: data on how people use websites and apps, used to compare companies.
- Their pitch is about big business strategy, so practice speaking to senior people and keeping it short.
Written from public information about Similarweb to help you practice. Ask an insider what their role play looked like; it's the best prep there is.