← Sigma Computing
Sigma Computing role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A cloud analytics tool where anyone can explore live warehouse data using a spreadsheet-style interface, SQL or AI.
Who you'd be calling
Heads of data and analytics, BI leads, data engineers and business ops leaders at mid-size to large companies using a cloud data warehouse.
Your opener
“Hi, it's Sam from Sigma. I know you weren't expecting a call. I'm reaching out because teams like yours often have business users waiting days on data questions. Is that something you deal with?”
Problems you solve for them
- Business teams wait on data teams for every report
- Data gets copied into spreadsheets and goes stale or ungoverned
- Data teams are buried in ad-hoc requests
- Hard to build simple data apps and workflows on warehouse data
Discovery questions to ask
- How do business teams get answers from your data today?
- How long does a typical ad-hoc request take to come back?
- Which BI tools are you using now, and what do people complain about?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be brief. I'm calling about the backlog of data requests that most data teams have. Is there a better time for a 15-minute chat this week?
“Not interested.”
→ Understood. Can I ask whether your business users can get their own answers from the warehouse today, or do they still come to your team?
“We already use Tableau or Power BI.”
→ Those are common, and I'm not asking you to rip anything out. How easily can a non-technical person explore live data in them without asking your team?
“Send me an email.”
→ Sure. Who on your team feels the reporting backlog most? I'll make the email specific to them.
Competitors worth knowing
Tableau, Microsoft Power BI, Looker, ThoughtSpot
Interview tips for this company
- Learn the basics: what a cloud data warehouse is, and what BI (business intelligence) means. Keep your explanation jargon-free.
- Practice the 'spreadsheet on live data' pitch. It's the easiest way to explain Sigma to a non-technical buyer.
Written from public information about Sigma Computing to help you practice. Ask an insider what their role play looked like; it's the best prep there is.