← Showpad
Showpad role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps sales teams train reps, organize content and engage buyers so they close more deals.
Who you'd be calling
VP/Director of Sales Enablement, Revenue Operations or Sales Leadership at mid-size and large companies with field sales teams.
Your opener
“Hi [Name], this is [You] from Showpad. I know I'm calling out of the blue, so I'll be quick. We help sales teams get new reps ready faster and give them the right content for each buyer, and I wanted to ask how your team does that today.”
Problems you solve for them
- New reps take too long to learn the product and become productive
- Sellers can't find the right content, so they use outdated or off-brand materials
- Leaders can't tell which training or content actually helps close deals
Discovery questions to ask
- How long does it take a new rep to be fully ramped today?
- Where do your sellers go to find decks and sales materials, and do they trust what they find?
- How do you measure whether training and content are helping win deals?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I'll keep it short. I'm just checking if rep ramp time is a concern. Could we set 10 minutes later this week?
“Not interested.”
→ Fair enough. Can I ask: is getting reps ramped and using the right content something that's working well for you now?
“We already use something.”
→ Good to know. Is it covering both training and content, and do you see reps actually using it?
“Just send me an email.”
→ Sure. What should I focus on, faster ramp, better content, or buyer engagement? I'll keep it short and follow up in a few days.
Competitors worth knowing
Seismic, Highspot, Mindtickle, Highspot
Interview tips for this company
- Learn what 'sales enablement' means in plain words: the help and tools that make sellers better. Practice that one-sentence definition.
- Mention the Bigtincan merger only as public fact and ask the interviewer how it changes the way they sell.
Written from public information about Showpad to help you practice. Ask an insider what their role play looked like; it's the best prep there is.