← ShopMy
ShopMy role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
ShopMy helps brands run creator affiliate programs, so influencers drive and get paid for tracked sales.
Who you'd be calling
Heads of affiliate, influencer or partnerships, e-commerce and growth marketing leads at mid-size retail and e-commerce brands
Your opener
“Hi, this is [Name] from ShopMy. I know you weren't expecting me. We help brands pay creators based on sales they drive, and I wanted to ask how you handle creator partnerships today.”
Problems you solve for them
- Influencer spend that is hard to tie to real sales
- Hard to find and manage the right creators at scale
- Messy tracking and payouts across many creators
Discovery questions to ask
- How do you work with creators and influencers today?
- How do you measure what sales they actually drive?
- How much time does your team spend finding creators and paying them?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Can I grab 15 minutes later this week to show you how it works?
“We're not interested.”
→ Understood. Can I ask if creators already drive meaningful sales for you, or is it still early?
“We already use an affiliate or influencer platform.”
→ That's great, so you know the space. What's one thing it doesn't do well that you wish it did?
“Send me an email.”
→ Sure thing. What would be most useful to see in it: creator results, pricing, or how brands set it up?
Competitors worth knowing
LTK, Impact, Awin, Mavely
Interview tips for this company
- Know that ShopMy is built around curated creator recommendations and affiliate links, and be able to say that in one sentence.
- Research a few well-known retail brands and guess how they'd use creators, without naming any as customers.
- Be ready to explain performance marketing simply: brands pay when a sale happens.
Written from public information about ShopMy to help you practice. Ask an insider what their role play looked like; it's the best prep there is.