← Shopmonkey
Shopmonkey role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Shop management software that helps independent auto repair shops handle estimates, repair orders, payments and customer communication.
Who you'd be calling
Owners and service managers at independent auto repair shops.
Your opener
“Hi, it's Sam from Shopmonkey. I know you're likely under a car right now. I help independent shops run estimates and payments from one system. Do you have 30 seconds?”
Problems you solve for them
- Paper or outdated systems slow down the front counter
- Customers get poor updates on their repair status
- Hard to get approvals and payments quickly
- Owners lack clear numbers on shop performance
Discovery questions to ask
- What system do you use now for estimates and repair orders?
- How do you update customers while their car is in the shop?
- How long does it take to get paid after a job is done?
Objections they'll throw at you
“I'm slammed with cars right now.”
→ Totally get it, I'll be quick. When's a slow time of day for a 10-minute call?
“Not interested.”
→ No problem. Is your current setup working well for estimates and customer updates?
“I already use Mitchell or Shop-Ware.”
→ Those are solid. What would you change about it if you could? Maybe a quick demo is worth a look.
“Send me an email.”
→ Sure thing. What's the one thing you'd most like to fix in the shop? I'll point the email at that.
Competitors worth knowing
Tekmetric, Shop-Ware, Mitchell 1, AutoLeap
Interview tips for this company
- Learn shop basics: repair orders, estimates, techs, service advisors, and how shops make money on parts and labor.
- Talk plainly. Shop owners are hands-on and dislike buzzwords, so keep your pitch short and practical.
Written from public information about Shopmonkey to help you practice. Ask an insider what their role play looked like; it's the best prep there is.